Industry: IT Business Solutions

Client: Abacus Solutions

Overview: Abacus Solutions combines hardware, software, services and resources to deliver IT infrastructure solutions that solve unique business needs.

Brand Design: Working with Marsden & Associates and their strategic foundation, we began by exploring options for evolving the Abacus logo which lead to a total revolution of a more dynamic and customized identity program. The new logo and look provided us a road map for designing additional business materials, collateral and an engaging website.

Deliverables: Brand Identity Program > Logo > Iconography > Business Materials > Stationery System > Presentation Templates > Brochures > Tradeshow Booth > Premiums > Website

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Industry: Clean Technology

Client: BCR Environmental

Overview: BCR Environmental is a U.S. based clean-technology company focused on the water and wastewater treatment industries.

Objective: With a new management team and an aggressive growth strategy, BCR needed to redesign their identity program to better reflect the new vision and culture.

Brand Design: Starting with a brand workshop, we uncovered unique themes and directions leading us to design a fresh, compelling and progressive identity program. We introduced a new logo, look-&-feel, and unique way to tell their story to multiple audiences. Next we designed the program elements, images and styles adapting them to sales tools, collateral and a new website. 

Deliverables: Brand Strategy > Identity Design > Logo & Product Logos > Imagery > Business Materials > Presentation Templates > Collateral System > Tradeshow Branding > Premium Branding > Website

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Industry: Healthcare Benefits Management

Client: Phoenix PBM

Overview: Phoenix PBM, a benefits management solutions provider for pharmacies and consumers, was entering a crowded marketplace with a need to speak to multiple audiences on the business side and the consumer side.

Objective: Work with key management to uncover the Phoenix story, differentiated market position and identity program to create an impression of a solid company.

Brand Design: We started with our facilitated brand workshop to capture the mission and vision and true differentiators as well as personality traits of the company. Using this input as our foundation we refined the logo and expanded the identity into a comprehensive program. We also introduced a theme and messaging platform, “Informed Decisions. Better Outcomes,” giving them a consistent way to tell their story to each audience with relevance. We then designed the tools, including their website, to reflect their unique culture, personality and business value.

Deliverables: Brand Strategy > Identity Design > Messaging > Logos > Presentation Templates > Brochures > Tradeshow Booth > Website

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Industry: Energy & Industrial Construction

Client: Get Into Energy GA

Overview: Get Into Energy, a National program in the Energy and Industrial Construction industries, highlights and promotes various career paths for students and industry workers. The National mission is to build the workforce in these two industries. GEICC, a Georgia-based consortium, was tasked with developing a statewide branding program that leverages Get Into Energy with distinction for Georgia.

Objective: Create a brand position and identity program that allows GEICC to promote viable careers in all aspects of Energy and Industrial Construction.

Brand Design: We started at the top with our brand workshop facilitated with the GEICC executive team to uncover a differentiated brand position, unique brand voice and personality for the Get Into Energy GA campaign. We then focused on the identity program by creating a differentiated theme, “Energy is Hot! - Energy is Cool!” with supporting visual images, dynamic graphics and bold headlines that are attention getting with relevant messaging. We implemented the identity program across multiple mediums with advertising, sales tools, websites and tradeshow booths for workforce recruiting events.

Deliverables: Brand Strategy > Identity Design > Messaging > Logos > Brand Iconography & Custom Illustrations > Sales Tool Kit & Inserts > Brochures > Flyers > Posters > Advertising > Tradeshow Materials > Website

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Industry: Technology, GPS Fleet Tracking

Objective: Rename and re-brand Discrete Wireless giving them a new story to tell and reason to reconnect with the market.

Brand Design: Working with key executives, we facilitated our brand workshop to clarify their vision and uncover a market differentiation. During our workshop we also generated names which resulted in their new name, NexTraq. Then we focused on the creation of their new brand identity producing a more progressive program which we leveraged to enhance their online properties and overall branding efforts. Our partner, Trevelino/Keller, then pushed out the new brand message through public relations and social media.

Deliverables: Brand Workshop > Name > Logo & Product Logos > Corporate Identity > Business Materials > Icons & Graphics > Collateral > Booth Branding > Blog & Social Media Branding > Microsites > Website

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"Your brand has an opportunity to make an emotional connection with your audience. A strong brand experience is supported by delivering a compelling visual and verbal expression consistently across all mediums." - BCHORD

Industry: Retail Business Solutions

Client: Aldata Solution

Overview: With the start of a new year, Aldata realized to stay competitive and to continue to grow their market share that they needed to develop branding campaigns that would allow them to stay relevant with customers and grab the attention of new opportunities.

Objective: To introduce a new messaging platform that supports the corporate strategy along with fresh creative campaigns to get attention and prompt action.

Brand Design: Working with Aldata to understand their new corporate strategy we were able to create a messaging platform that aligned with it. The theme, “Choices,” gave us enough depth to tell their corporate story as well as develop campaigns and sales materials with relevance to multiple audience levels. Throughout the year we also developed lead generation campaigns and customer relationship campaigns all geared at getting attention, raising awareness and prompting action.

Deliverables: Branding Theme > Messaging Platform > Advertising > Corporate Brochure > Sales Tool Kit > Customer Materials > Datasheets > Tradeshow > Lead Generation Branding Campaigns > Customer Relationship Branding Campaigns > Event Booths and Videos

Industry: Telecommunications

Client: Telaid

Overview: Telaid, a leader in multi-site technology deployment initiatives with over 30 years of experience, was ready to refresh their brand image to stay relevant in a crowded marketplace.

Objective: Work with the leadership to refine its core identity and to introduce a more sophisticated and progressive brand image.

Brand Design: Our mission was to differentiate Telaid from the competition through upscale design. With minor tweaks to the longstanding logo, we focused our design efforts on developing fresh tools to help them tell their comprehensive story and a new website that reflects their stability and culture.

Deliverables: Evolved Logo > Tagline > Brochures > Depicture & Business Graphics > Tradeshow Booth > Video > Website

Launch Website >

Industry: Business Law Firm

Client: BFV Law

Overview: BFV, a progressive business law firm, had gone through a strategic engagement with Creative Growth Group which resulted in a look at their online branding.

Objective: Work with CGG and BFV partners to design a unique web experience.

Brand Design: Using strategic intelligence and aspirations of the partners, we introduced a bold and progressive look and brand design taking it through a redo of their corporate website and multiple blog sites.

Deliverables: Refreshed Branding > Corporate Website > Blog Series

Launch Website >

Industry: Technology Consulting

Client: DWG – Davies Woerner Group

Overview: Davies Woerner Group, a consulting group that brings trading partners together, was positioning for growth and needed to refresh their brand identity and overall branding efforts including a custom portal for Flextronics, a key client.

Objective: Create a fresh image and overall identity program that allows for growth.

Brand Design: Our approach started with the strategic decision to rename to DWG. We then focused on refreshing the brand identity program with a new logo design and modern color system followed by custom graphic illustrations, business materials and a website built to provide flexibility for internal management.

Deliverables: Strategy > Logos > Corporate Identity > Stationery System > Custom Illustrations & Diagrams > E-Newsletter Templates > Websites

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"Your brand identity should help to make it easy for your audiences to process and make decisions. Clear communication and targeted messages will drive their actions." - BCHORD

Industry: Manufacturing

Client: Lehigh Technologies

Overview: Lehigh Technologies is a green materials company that manufacturers micronized rubber powders made from end-of-life tires and other post-industrial rubber. With a new management team and new investors, they were ready to refresh their brand identity in preparation for growth.

Objective: Work with key Lehigh executives to define a differentiated market position, to clarify a multi-layer business platform and to create an identity platform that lines up with the investors and the markets expectations.

Brand Design: We started with an exercise to design a brand identity architecture including the revamp of the corporate logo as well as new designs for service, product and facility logos. We then helped to enhance their corporate presentation by developing dynamic visuals to support their strong brand story. Partnering with Trevelino/Keller, we continued with an overhaul to their website and tradeshow booth experience giving the brand a new life and new story to tell the world.

Deliverables: Logo > Sub-Brand Logos > Corporate Identity > Custom Presentations > Custom Photography > Business Diagrams > Website > Brand Campaigns & Themes > Tradeshow Booth Design & Graphics > Advertising

Launch Website >

"Brand identity captures attention by relating complex value through entertaining storytelling." - BCHORD

Industry: Energy & Industrial Construction

Client: Georgia Energy & Industrial Construction Consortium (GEICC)

Overview: The Georgia Energy and Industrial Construction Consortium (GEICC) has a mission to engage electric, nuclear, natural gas utilities and energy industry construction in strategic, unified, and results-oriented efforts to ensure a skilled workforce to meet future industry needs.

Objective: Create a brand identity program that helps GEICC get attention and attract industry companies to join the consortium in support of building a stronger workforce.

Brand Design: An organization like GEICC needs to appear to be relevant and attractive to potential company members, especially considering the crowded marketplace for these organizations to get involved in helping strengthen their industries. Our approach resulted in a bold identity program with powerful colors and icons to reflect the passion and focus of the GEICC mission. To keep members, potential members and partners up to date, we launched a new, more manageable website and sales materials.

Deliverables: Identity Program Design > Logo > Brand Iconography & Custom Illustrations > Sales Tool Kit & Inserts > Presentations > Tradeshow > Website

Launch Website >

Industry: Retail Software

Client: Predictix

Overview: Predictix, a growing software as a service company for Retailers, was expanding and ramping up their global presence. The company needed to refresh its brand identity to make it more relevant, progressive and memorable.

Objective: Find a common thread with the key executives through exercises that defined the company’s brand essence and personality. Identify a desired road map for the evolution of Predictix’s identity.

Brand Design: By articulating Predictix’s brand essence and personality attributes, we established the foundation for evolving the company’s identity. Design explorations that ranged from subtle to extreme solutions produced a group of possible logo directions. After a clear winner was selected, the visual identity began to take shape through additional color palettes and graphic styling unique to Predictix. A visual vocabulary was introduced through graphic iconograms that were based on the hand-rendered logo execution. The visual expression was then implemented through business materials, a refreshed website and a brand video which was launched at their biggest tradeshow, NRF. 

Results: The refreshed identity platform has helped strengthen the internal culture as well as providing a flexible and scalable set of branding tools to keep up with the pace of growth.

Deliverables: Logo & Visual Identity > Tagline > Iconographics > Business Materials > Sales Templates > Presentations > Tradeshow Booth Graphics > Advertising > Brand Video > Website

Launch Website >

"Your logo is the entry point to your brand experience. Every aspect of branding should relate to a part of the experience that is memorable and conversational." - BCHORD

Industry: Entryway Flooring Products

Client: EcoPath Mats

Overview: ECS, a leading manufacturer in quality flooring products, had introduced a new sustainable entryway matting solution called EcoPath, but was not getting the attention or retention this Green product deserved.

Objective: Reposition EcoPath as the top performer, eco-friendly solution and redesign the identity program along with naming and designing sub-brand programs for supporting product lines.

Brand Design: We started by gaining industry and business knowledge as the baseline for a progressive and competitive brand identity program that positioned EcoPath as high style, high quality and top performer in the industry. Our design followed with a confident tone and visual image setting the brand apart of the rest. Once the brand re-launched, our partner Trevelino/Keller took the reins and pushed out the brand story through traditional public relations to help support and build the brand. While the market was re-introduced to EcoPath we were also busy with lead generation campaigns, advertising and tradeshow booth design and show support.

Deliverables: Strategy > Positioning > Tagline > Logo > Brand Icons & Imagery > Corporate Identity > Business Materials > Sales Tool Kit > Sample Kits > Brochures > Product Sheets > Custom Photography > Signage > Advertising > Direct Marketing > Tradeshow Booth Design > Website

Industry: Professional Services Consulting

Client: Creative Growth Group

Overview: Creative Growth Group is a relationship marketing company that helps professional services companies make growth happen. After almost a decade of success with their core business as well as other sub-brand businesses, they were ready to align all the brands into a family structure.

Objective: Evolve the existing corporate brand identity program and align the other sub-brand programs into a family structure giving the overall platform more cohesiveness and consistency.

Brand Design: From strategic discussions with the founder we realized that in each of the brand assets that relationship was a cornerstone. We attached onto that idea in evolving the corporate brand and it’s sub-brand counterparts by evolving each through engaging and approachable colors and illustrations. Leveraging this new direction, we then implemented it through the development of websites, blogs and digital collateral to help tell the brand story at multiple levels.

Deliverables: Brand Identity Alignment > Sub-Brand Logos > Business Materials & Brochures > Custom Illustrations & Diagrams > Website > Blogs > Sub-Brand – Client Advisor Awards

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"Brand identity has depth and relevance with the ability to appeal to multiple audiences at once." - BCHORD

Industry: Technology, Fixed & Mobile Communications

Client: Movero, Inc.

Overview: The merger of BroadSource, Inc., Movero Technology and Integrated Mobile created an industry leader with a strong, comprehensive solution for managing fixed & mobile communications. With a new management team and investor supporting, they needed a solid, yet flexible, identity platform to launch the new brand.

Objective: Develop a comprehensive brand identity to represent each of the three companies with one platform.

Brand Design: Working in partnership with Gayle Mitrano from Realistic Solutions, we began with a brand kickoff meeting with key executives to define the new companies unique value propositions and to secure the new name, Movero, Inc. Once the strategy and name were in place we designed the identity program with a logo device that naturally helps tell their differentiated story. Our program was then implemented across multiple mediums including a new, more progressive website.

Deliverables: Strategy > Logo > Corporate Identity & Stationery System > Icons & Graphics > Collateral > Website

Launch Website >

"Your brand identity must be attractive, distinct and memorable to break through the market clutter and connect to associations linked to your audiences’ mindset." - BCHORD

Industry: Healthcare Technology

Client: Webmedx

Overview: Webmedx was preparing for an industry game changer with the introduction of their clinical documentation platform, Enterprise5, the industry’s only physician-friendly approach to clinical documentation software and medical transcription services.

Objective: Design a sub-brand identity program that reflects the corporate brand with a technology tone and image.

Brand Design: Working in collaboration with the Friedman Marketing Group on strategy and messaging we designed a powerful identity, image and impression for presenting the new Webmedx technology.

Deliverables: Product Sub-Brand Identities > Logos > Visual Images > Depicture > Custom Illustrations > Website Integration > Collateral > Advertising > Diagrams > PowerPoint Template > Tradeshow Booth Graphics

Industry: Technology, Software

Client: CTP Marketplace

Overview: DWG identified an opportunity to build a destination for customers and suppliers of Flextronics to meet, review and have a more dedicated channel for finding qualified and relevant software suppliers.

Objective: Develop an online marketplace to showcase certified trading partners that are trying to get attention from customers and suppliers of Flextronics.

Brand Design: Our approach was to design an online portal that both worked as a marketing tool for DWG and certified software providers as well as information resource for Flextronics customers and suppliers. Using a limited color scheme with connections to Flextronics, our focus was to design a functional web experience that would become the bookmarked site. DWG actively facilitates webinars and keeps industry news fresh giving visitors multiple reasons to return to the site.

Deliverables: Logo > Graphic Illustrations > Digital Templates > Email Templates > Website

Industry: Novelty Floor Mats

Client: GameDay Rugs

Overview: TMA, corporate brand owner of LogoRugs.net, was loosing market share for their product line in novelty floor mats. This loss would ultimately effect their relationship with Collegiate Licensed Product. They needed to reinvent the brand and re-launch it to gain attention, interest and drive product sales.

Objective: Rename the brand and aggressively push out promotions using social media as the cost effective strategy to re-introduce the College branded products.

Brand Design: Our first exercise was to rename the brand and then to design an attention getting identity program that led to a new e-commerce website. Naturally our naming methodology produced a memorable and catchy name, GameDay Rugs. We then designed a bold logo, a graphic system, custom photography and punchy advertising headlines with visuals to get attention. Partnering with Trevelino/Keller, we launched a social media strategy followed by campaigns that drove immediate results for the brand. 

Deliverables: Naming > Brand Identity > Logo > Stationery System > Sales Tools & Brochures > Custom Photography > Advertising > Tradeshow Booth Design > Website > Social Media Branding > Branding Campaigns

Launch Website >

"Brand identity has depth and relevance with the ability to appeal to multiple audiences at once." - BCHORD

Story of Our Name: We all have a reaction to music. Regardless of our backgrounds or preferences, music triggers memories and emotions that create perceptions - keeping us coming back for more or looking for better. It's one aspect in life that is unexpected yet expected to change our attitudes and behaviors. Music moves us.

The B-chord is a musical note that happens to be one of the most technical chords to play. It's a chord that has the power to silence an audience, no matter the size. We find that aspect very intriguing -- a single chord so captivating that it resonates with an audience at many different levels and meanings. When the B-chord is off key, it's noticed. It misses the mark. What's expected by each person in the audience is broken.

In our business the B-chord represents your Brand-Chord. Like in music, it's just as technical. When done right, it has the power to move audiences. It must resonate with each and every person and in business, that means both internal and external audiences. And when it's off key, it breaks the brand promise. We strike your Brand-Chord, enabling your organization to reach super stardom.

Industry: Real Estate Development

Client: Avistele Lifestyle Communities

Overview: The founder of property management group RenaissancePG had a vision. To create residential communities where values are shared, respect is mutual and a caring, small-town environment prevails. By buying and renovating existing apartments, RenaissancePG hoped to change the paradigm of multi-family housing: instead of cold, impersonal complexes, these would be vibrant, supportive communities.

Objective: Rename RenaissancePG to capture the essence of the brand while creating a memorable and unique name as well as a meaningful and scalable identity system.

Brand Design: First we created a distinct visual and verbal expression for the brand identity based on the strategy and new name, Avistelé. The visuals from graphics to lifestyle photography were created to represent the warm, approachable tone of the brand. The verbal expression was translated through new naming conventions and relevant messaging applied to all marketing materials. Then the brand identity was implemented creating an entire brand experience from web to sales tools to signage to vehicles to advertising.

Results: The identity design provided a visual and verbal hierarchy to ensure a consistent yet unique impression for each community and a platform scalable for new developments. Our templated approach was systematic with production effeciencies in mind giving the corporate office control of 70% of the brand and each community flexibility to customize materials to reflect their distinct cultures.

Deliverables: Brand Strategy > Name > Positioning > Messaging Nomenclature > Visual Identity > Business Materials > Sales Tools > Website > Environmental Branding & Signage > Advertising > Promotions > Merchandise

"Your brand identity must be attractive, distinct and memorable to break through the market clutter and connect to associations linked to your audiences’ mindset." - BCHORD

Client: ProSequa

Objective: Help clarify key messages and market position and to launch the new company.

Brand Design: Starting with strategic insights and output we facilitated a naming exercise with key executives to produce valid options. Positioned as a true partner that helps clients and software suppliers build long lasting relationship through managing IT expectations, our naming exercise resulted in a made up word, ProSequa, meaning “forward movement” and “to attend.” We then turned to the visual identity design of the logo with a symbol that represents the integration point of technology and relationships. We also created and produce sales support materials to help this early stage company communicate its value propositions to multiple audiences.

Deliverables: Brand Strategy > Naming > Identity & Logo Design > Business Materials > Stationery System > Custom Illustrations & Diagrams > Brochures > Website

"Your brand has an opportunity to make an emotional connection with your audience. A strong brand experience is supported by delivering a compelling visual and verbal expression consistently across all mediums." - BCHORD

Industry: Education

Client: MTEC - Online Medical Transcription School

Overview: MTEC is the premier online medical transcription school providing medical transcription training and continuing education for medical transcriptionists. As the leader in their market they were realizing that the competition was close behind and gaining momentum. It was time to refresh the brand identity and overall online experience.

Objective: Refresh their brand identity and online experience by giving them a new, more modern and relevant image and a website that is more engaging and content rich.

Brand Design: Our approach led us to a brand design that reflected a more nurturing and approachable image. We included custom iconography and warm photography to draw interest and association. For revamping the online experience we partnered with the Friedman Marketing Group to produce a more intuitive website with relevant content and videos.

Deliverables: Logo > Corporate Identity > Brand Graphics & Icons > Advertising > Website

Launch Website >

"Brand identity has depth and relevance with the ability to appeal to multiple audiences at once." - BCHORD

Industry: Audio/Visual Services

Client: AVYVE

Overview: AVYVE is leading audio visual systems integration company headquartered in Atlanta, GA. After 10 years in business, the company’s CEO  had a gut feeling. It was time to  take her company to the next level. She’d done a lot of things right: gained a “who’s who” list of corporate clients, added their CEOs as residential clients, acquired a leading residential A/V company to service them, built a state-of-the-art demo facility, and hired a great crew. But she felt there were even bigger opportunities ahead.

Objective: Rename the company and create a new identity to align with the company’s personality and connect with its sophisticated target audience. The campaign also needed to serve as a platform for strengthening the company’s internal culture.

Brand Design: The new name, AVYVE, was derived from the word “alive”, as well as from the meaning and associations it evokes, and incorporates “AV” from the abbreviation for audio/visual. This name provided the right tone for the design of the company’s visual and verbal identity. The visual image created to support the new name is upscale and designed to meet the expectations of AVYVE’s clients. The verbal tone expresses AVYVE’s personality through triggers that bring the brand to life.

Results: The new identity created a new market perception for AVYVE that has helped them attract a higher quality clientele along with building a stronger culture and market position.

Deliverables: Brand Strategy > Name > Visual Identity > Logo > Business Materials > Sales Collateral System > Signage

"Your brand should be understood and adopted by all your internal constituents. With clarity and understanding, they'll become passionate ambassadors ready to tell your story to the world." - BCHORD

Industry: Retail Business Solutions

Client: Aldata Solution

Overview: Aldata, the world's leading dedicated provider of retail business solutions, was ramping up their marketing efforts to attract clients, prospects and market leaders to learn more about their solutions at their annual tradeshow - NRF. 

Objective: Create a dynamic, attention getting branding campaign to raise awareness and drive traffic to learn more about Aldata at their tradeshow - NRF.

Brand Design: Supporting the corporate brand strategy, we developed a catchy thematic, "It's Game On", to align and help tell the complex Aldata story. We then crafted messages and designed graphics to support the brand thematic which we implemented across multiple touch points in an effort to raise awareness and interest in Aldata and drive traffic to their booth at NRF.

Results: This branding campaign created excitement at the booth and with the event happening during college bowl season, the football theme, with games and give-a-ways, heightened awareness and activity. Overall, Aldata had a successful show with moments to remember and new prospects to pursue.

Deliverables: Campaign Theme > Theme Logo > Messaging > Pre-Show Marketing Tactics > Dimensional Mailer > eMailers > Web Landing Pages > Web Animations > Advertising > Campaign Video > Tradeshow Branding Support & Premium Give-a-ways

"Intelligent branding knows its audiences and is designed to fit a set of associations and benefits that the audience expects." - BCHORD

Industry: Healthcare

Client: Webmedx

Overview: Webmedx, a services company traditionally focused on providing clinical documentation solutions for clinics and hospitals nationwide, was in growth mode. The company was exploring acquisition opportunities and innovations in the market that could change the way transcriptions are delivered, captured and turned into workable data.

Objective: Identify a differentiated positioning, new messaging platform and visual identity system that are more aligned with the company’s internal culture and relevant to the market’s expectations.

Brand Design: By understanding Webmedx’s unique position and developing a brand architecture plan, the company’s identity was extended through enhanced visual and verbal expressions. A series of icons and graphics were introduced, along with strong colors to freshen the identity and emphasize the culture of Webmedx. The verbal articulation also expressed the “people” quality of Webmedx. The new brand identity was implemented across all mediums and continues to be leveraged in marketing activities.

Results: This brand identity program has helped establish the unique personality of the culture which has in turn resulted in a more approachable and engaging organization that continues to make the market smile.

Deliverables: Brand Strategy > Positioning > Messaging Platform > Tagline > Visual Identity > Business Materials > Website > Sales Collateral & Tools > Advertising & Marketing Programs > Tradeshow Booth

"Brand identity is an asset that should be intelligently designed and tightly managed to ensure consistency at every touch point and throughout every experience." - BCHORD

Industry: Legal Services

Overview: IP Tank, an intellectual property think tank, entered an oversaturated market with a different purpose – to help inventors reach their potential without all the up front legal fees and barriers to market entry.

Objective: Drawing from a strong core essence and company values, design an emotionally charged brand identity that is differentiated, scalable and personable.

Brand Design: Defining IP Tank’s brand essence and personality gave us the ability to design an identity platform that brought the vision to life. By visualizing the invention process, the IP Tank logo was designed with humanistic qualities and ideograms that depicted the company’s process. The logo set the tone for how the verbal expression was delivered, providing a real sense of personality and wit. Together, the visual and verbal expressions deliver an approachable and appealing image for inventors and business partners. The tagline, “Making Great Ideas Real”, supports IP Tank’s brand identity by setting a tone that combines aspirations with a get-it-done business approach.

Deliverables: Brand Strategy > Messaging Platform > Tagline > Logo & Visual Identity > Business Materials > Diagrams > Sales Collateral & Templates

"Your brand has an opportunity to make an emotional connection with your audience. A strong brand experience is supported by delivering a compelling visual and verbal expression consistently across all mediums." - BCHORD

Industry: Professional Services

Overview: Creative Growth Group, a consulting firm that helps clients attract and grow business, was going on their fifth year of hosting the Client Advisor Awards, an annual celebration recognizing relationships and success between clients and the professional services firms that serve them. They were gaining traction not only in the host city but other markets interested in developing a CAA program in their cities.

Objective: Create a compelling brand identity program that is flexible and scalable.

Brand Design: Our first goal was to tighten key messages and to refine the existing identity to ensure consistency across all mediums. We then extended the identity by designing a theme, "Link to Excellence" to capture the essence and personality of the event. We used "links" with relevant words to represent key aspects of being a client or an advisor and how relationships are built by being linked to each other. The new imagery was then applied to digital templates for brochures and materials and online with a new, bold website giving the program more flexibility to update and scalability to expand into new markets.

Results: The new, refreshed identity program has recieved positive feedback as well as provided the internal marketing team flexiblity to update communications real-time and a platform that is scalable for growth.

Deliverables: Brand Strategy > Positioning > Messaging Platform > Refreshed Logo & Imagery > Collateral > Website > Digital Templates

Launch Website >

"Brand identity reveals true spirit through visuals that captivate and messages the connect." - BCHORD

Industry: Construction

Client: BidAlert.com

Overview: DEC International, one of the leading construction, real estate and business data specialists in the southeast, was launching an online resource to help contractors and builders find quality leads to private sector projects.

Objective: Create a consumer friendly brand identity that can be leveraged across multiple mediums with a strong emphasis on the web.

Brand Design: By reviewing the competitive market as well as understanding the targeted audiences our design strategy was clear - create an identity that reflects approachable and friendly as well as quality and knowledgeable. This led us to developing a logo and set of graphic icons that play off construction as well as planning (sticky notes, file folders, etc) giving the identity personality and dimension. We then crafted a brand tone that translated into a action oriented tagline and messaging platform. The communications and website furthur extend the branding delivering actionable information and real opportunities for their members.

Results: BidAlert.com's identity program is a fresh approach in a somewhat dated marketplace which has helped raise awareness and prompt interest.

Deliverables: Brand Personality > Logo & Image > Tagline > Messaging Platform > Corporate Identity > Direct Marketing > Website

Launch Website >

Industry: Education & Training Services

Client: Effective Parenting, LLC

Overview: Dr. Kelli Ritter is a well known doctor who specializes in child and family counseling. Her proven methodology encourages parents by engendering confidence in and control over their own parenting style. As interest in Effective Parenting, LLC grew, Dr. Ritter realized it was time to reinvest in her brand strategy and identity.

Objective: Refine the brand positioning and develop an identity program that is flexible and relevant to a consumer audience.

Brand Design: Through a series of branding exercises, we first defined the core brand of Effective Parenting, including differentiated positioning and personality attributes. These essential brand elements set the tone for the identity design.

Using the new strategy, we then refreshed Effective Parenting’s brand identity so that it would more accurately reflect Dr. Ritter's personality and be clearly relevant to the methodology she follows. Once the identity was established, we then implemented it through multiple branding materials that also provided the flexibility to update messages as needed.

Results: The refreshed identity platform is systematically designed using a template strategy allowing for ease of use for customization, modification and updates to keep the communications fresh and timely.

Deliverables: Brand Strategy > Positioning > Messaging Platform > Refreshed Logo & Imagery > Business Materials > Website > Collateral System > Sales Templates

Launch Website >

"Your brand identity must be relevant to your end users expectations and needs. They should feel successful and proud to be associated with your brand. If not, they won't be your champions." - BCHORD

Industry: Healthcare

Client: SIS - Surgical Information Systems

Overview: Surgical Information Systems, a 10-year-old company specializing in hospital operating room software, brought on a new management team with a vision to become a bigger player in their space. With aspirations to expand globally, the company needed  a more dynamic brand.

Objective: Reposition the brand and reinvent the identity to reflect the new vision, management team and culture.

Brand Design: Working with such a long company name was challenging; so we focused on the development of an icon to become the company’s core identifier. This new icon became the device for helping SIS tell its complex story. Additionally, a set of extended icons were developed to personify the brand. These were organized in a graphic depicture to simplify how the company presents its value proposition and software benefits. The new brand identity was implemented through the development of public and client websites, refreshed business materials and collateral. It was also  as launched at the biggest tradeshow in IT healthcare, HIMSS.

Results: We captured the essence and personality of the brand and developed a visual identity to bring to life the culture as well as to simplify the complexity of communicating its value proposition.

Deliverables: Brand Strategy > Refined Name > Messaging Platform > Tagline > Logo & Visual Identity > Depictures & Icon Development > Website > Flash Animation > Sales Collateral Templates > Tradeshow Booth Graphics

"Brand identity captures attention by relating complex value through entertaining storytelling." - BCHORD

Industry: Insurance

Client: RenRetail

Overview: RenRe, a global provider of reinsurance and insurance with a focus on catastrophe and specialty reinsurance, was preparing to launch a retail brand targeted at small to mid-sized independent insurance agencies. With a strong executive team developing the business strategy and technology to support it, they needed a partner to develop the market-facing brand identity.

Objective: Create a consistent identity platform that appeals to the targeted audience and has enough depth to scale as the business grows.

Brand Design: Working with the leadership to identify key targets and messages, we were able to define a new position and brand platform for RenRetail. We then designed an identity program to support the strategy, employing using humor to attract attention, a refined messaging platform and progressive visual designs.

Results: Our branding approach, using irreverent imagery, punchy headlines and vivid graphics, caught attention immediately driving interest for this new market player.

Deliverables: Brand Strategy > Positioning > Messaging Platform > Tagline > Logo & Imagery > Business Materials > Website > Collateral System > Sales Templates

Industry: Energy

Client: EnerTech Environmental

Overview: Leading environmental company, EnerTech, developed the world's first Biosolids-to-Renewable Energy process. The company engaged BCHORD to establish a unified, clearly defined brand identity and create the brand architecture necessary to support it.

Objective: Define a brand architecture to illustrate how the corporate brand, product, process and facilities work together to build a unified brand identity.

Brand Design: Using the existing corporate identity as a foundation, we explored possible arrangements of how the product (eFuel), process (SlurryCarb) and first facility in Rialto, CA could work together to communicate a consistent brand promise. Each sub-brand also needed to consistently represent EnerTech’s visual brand. Once we identified the best brand architecture, we then designed logos and graphics to represent each sub-brand.

Results: The new sub-brand identities has helped extend the brand and given internal marketing fresh images and graphics to help support the business growth.

Deliverables: Brand Architecture > Sub-Brand Logos > Custom Typeface > Graphics

Industry: Healthcare

Client: Webmedx

Overview: Webmedx, a clinical documentation solutions company, was gearing up for their big annual tradeshow, AHIMA.

Objective: Create a dynamic, attention getting branding campaign to raise awareness and drive traffic to the Webmedx booth.

Brand Design: Working in collaboration with the Friedman Marketing Group, we designed images and graphics that extended the corporate brand identity and supporting the campaign theme: SPY. We then implemented the graphics across mulitple mediums.

Results: Overall the event was a success with our branding campaign supporting the excitement around the booth. The playful theme and graphics were all the talk around the exhibit hall.

Deliverables: Campaign Theme Logo > Pre-Show Marketing Tactics > Dimensional Mailer > eMail > Web Landing Pages > Sales Materials and Depicture > Advertising > Tradeshow Branding

Industry: Fine Arts

Client: NELSON Contemporary Artist

Overview: Priscilla Nelson, a contemporary figurative artist, had recently finished a handful of new paintings for her collection and was ready to put some marketing efforts in motion to raise awareness in the consumer and gallery buyers markets.

Objective: Working with Realistic Solutions, re-define Nelson's brand identity and create a compelling package that showcases her paintings and artist story.

Brand Design: As an artist, the signature is as unique as the artwork itself and for Priscilla, her signature had the right style and texture we were looking for to represent her identity. Our design approach highlights her rich artwork surrounded by clean lines and modern type representing her sleek personality. To pull it all together, we designed a packaging system providing flexibility to customize as new paintings are created.

Results: Nelson's enhanced brand identity and packaging system has helped support her marketing efforts to open doors to galleries.

Deliverables: Brand Identity > Logo & Image > Corporate Identity > Packaging > Photography