REALIZE YOUR BRAND POTENTIAL
We fundamentally believe that your brand identity is a tangible, valuable asset to your organization. When taken seriously, it has the power to shape perceptions and move people to positive action.
We partner with leadership teams to align brand strategy with business priorities to create clarity, differentiation, and competitive advantage. By combining strategic insight with disciplined brand systems and high-performing digital experiences, we build brands that are understood, trusted, and chosen.
Our work spans brand strategy, identity systems, and digital ecosystems, supporting organizations as they create, evolve, or reposition their brands. The result is stronger market presence, sharper differentiation, and brand experiences built to last.
If you’re serious about unlocking your brand’s full potential, let’s talk.
Jeff Faught is Founder and Creative Director of Bchord Brand Design, a strategic brand leader with more than 15 years of experience partnering with founders and marketing teams to align brand strategy with business goals. His work focuses on helping organizations gain clarity, sharpen differentiation, and build brands that support growth and long-term value.
Jeff has led brand strategy, identity systems, and digital initiatives for more than 100 organizations—from growth-stage companies to Fortune 500 enterprises—across B2B, fintech, healthcare, logistics, and nonprofit sectors. He is frequently engaged during moments of change, guiding high-stakes brand decisions tied to repositioning, market entry, product launches, and organizational transformation.
As founder of Bchord, Jeff established a flexible, senior-led studio model designed to deliver strategic insight, creative leadership, and scalable execution. He is known for bringing structure to complexity, aligning cross-functional teams, and helping leaders make confident brand decisions that move organizations forward.
A team of winning players
Our team can be described as passionate, creative, tenacious and diverse. With skills and talents ranging from brand strategy expertise to creative design, writing, programming, project management and digital marketing, Bchord consists of a A-players who bring their best game to your branding and website development initiatives.
The foundation of great results
Our values serve as the foundation for our creative work and guide our journey with our customers.
