Brand Refresh for a 25+ Year Consumer Banking Company

Overview: Since 2001, Ingo Money Inc. has been dedicated to a singular mission: providing people and businesses with instant, digital, and secure access to their money. Anytime. Anywhere. In any account they choose.

Brand Design: The goal of the brand refresh was to inject new energy into Ingo Money’s identity and broaden its appeal to grow the business market. In a crowded field, reputation and authenticity are crucial. Ingo Money needed to stand out as a trusted partner while presenting their core offerings in a fresh and compelling way. Our design approach evolved their recognizable logo and introduced custom graphic illustrations and iconography, expanding the color palette with brighter, more vibrant hues that built upon the existing brand foundation. The new visual and verbal system was implemented across various mediums, including a new, engaging website, videos, social media, and sales support materials, bringing the refreshed brand to life. Further efforts included integrating the new brand throughout their corporate offices, reinforcing the company culture, and exciting the growing team.