Rebrand for Expansion and Accelerated Growth

Overview: State Tax Credit Exchange, founded in 2005 offering tax credits had expanded its offerings and was ready to rebrand as a portfolio company called Monarch Private Capital.

Brand Design: Collaborating with internal stakeholders we first aligned the overall brand architecture existing of the primary holding company, Monarch Private Capital, along with the various sub-brands. Next, we designed a comprehensive corporate identity program. The program covered business materials, presentation templates, event branding and social media campaigns to support awareness and growth. We also helped brand and launch Alchemy, one of the sub-brands focused on renewable energy investments.