Brand Identity Program for a Content Software Company

Overview: With 30+ years in business, Crystal, an industry leader in satellite, broadcast TV and military network management software and monitoring, was strategically positioning to address a change in the content industry and needed to refresh their brand identity and marketing approach.

Brand Design: We started with a client and team brand workshop to discuss the current and future business, the competitive field and targeted buyers. During our session we identified avenues that were reflective of the executive team, brand vision and desires. The output resulted in a solid foundation to guide our design exploration for the identity and branding program. With client input we continued to refine the identity as we developed the overall branding program and website.