Strategic Brand Designed for Accelerated Growth

Overview: Paymetric is the standard in secure, integrated payments that supports best-in-class data security solutions with dedicated customer service and analytics.

Brand Design: We started our process by facilitating our brand workshop to uncover the core purpose of the brand. Next we established a verbal tone and infused it into refreshed messaging and content. We also evolved the identity program with a new look, logo and imagery that better reflects Paymetric’s culture. We applied the new identity tone and look across all communications materials and a new, responsive website.