Repositioning and Rebranding a 25+ Year Established Global Software Brand

Overview: Ikon Science, global experts in subsurface knowledge management software and service solutions, specializes in conditioning, modeling, predicting, and managing data.

Brand Design: Our first step was to facilitate a brand workshop to align stakeholder vision and mission, identify opportunities, and gauge the willingness to push creative boundaries in their brand positioning and identity. We then conducted in-depth research to identify market positions, creating a platform for a differentiated story and bold identity.

Our design approach for the logo and imagery explored innovative and modern styles, giving the brand a fresh and exciting look. We implemented the new identity across all mediums, including a robust new website, social media ads, presentations, tradeshow experiences, and application UI/UX. Additionally, we named, created, and launched the identity for their core comprehensive software, Curate.

Following the brand launch, we have continued to support Ikon Science’s growth with ongoing website evolution, targeted campaigns, and global event and office branding.