Dynamic Identity for an Innovative Furniture Technology

Overview: Avyve, a leader in the audio/visual industry, saw an opportunity to design small space collaboration room tables with essential technology built in. Their differentiator was their ability to integrate the exact a/v technology with their keen sensibility to design elegant and simple furniture perfect for corporate environments.

Brand Design: Working closely with the owners we explored visual and verbal ways to present the new Merris brand to be associated with the idea of “simple.” The final design solution reflected a very clean and crisp look with similar qualities to the furniture products. We crafted a brand voice which we threaded throughout the mediums of communications. Working closely with partners, we extended the “simple” brand idea into a dynamic website and captivating introductory video that sets the tone.