Strategic Brand Identity Created to Standout and Lead

Overview: Phoenix PBM, a benefits management solutions provider for pharmacies and consumers, was entering a crowded marketplace with a need to speak to multiple audiences on the business side and the consumer side.

Brand Design: We started with our brand workshop to capture the mission and vision and true differentiators as well as personality traits of the company. Using this input as our foundation we refined the logo and expanded the identity into a comprehensive program. We also introduced a theme and messaging platform, “Informed Decisions. Better Outcomes,” giving them a consistent way to tell their story to each audience with relevance. We then designed the tools, including their website, to reflect their unique culture, personality and business value.